How-is-advertising-on-Internet








How-is-advertising-on-Internet


How-is-advertising-on-Internet


How-is-advertising-on-Internet

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How is Internet advertising? Internet has represented 25.5% of Advertising Investment: 51% in Search 49% in Display and others Google, Facebook and YouTube: kings of audiences. Electronic commerce grows Advertising formats: search (AdWords) 1. Product Listing Ads (PLAs) from Google Shopping Campaigns Of the most recent Google AdWords formats, the Product Listing Ads (Product Listing Ads; PLAs in your English acronym) of Google Shopping are the most widespread, and those that have caused a greater impact on eCommerce advertising results from around the world. Trying to get even better use of its potential, from August Google will do ?? mandatory the use of Shopping Campaigns, a new format for the management of the PLAs that tries to simplify and enrich the experience of the users. These ads ??? PLAs ??? They show the products of an eCommerce attractive form, including elements such as the image, the price and the name of the seller, without the need of keywords or having a descriptive text in the advertisement. In addition, the Product Listing Ads allow sellers to promote their products on Google Shopping, the section of the search engine where the offers of numerous online stores from around the world are integrated. Its good performance has caused that in a matter of months has become one of the formats with more demanded and more competitive. [youtube] https://www.youtube.com/watch?v=fzFs7O1gmrQ [/ youtube] 2. Dynamic banners The Dynamic banners of Google AdWords are simple traditional banners that are mounted on a skeleton with dynamic sections, which allow them to adapt and customize depending on the products available in your eCommerce. This is?? you mount a graphic ad and ??? reservations ??? a gap for product content that is generated ??? automatically ???. This functionality is, in addition, compatible with another Google product, Remarketing, which multiplies its potential exponentially.


How-is-advertising-on-Internet


3. Dynamic Search Ads (Dynamic Search Ads) On the other hand, Dynamic Search Ads (DSAs), launched just two years ago, are based on a philosophy similar to that of dynamic banners. , but with a somewhat different mechanism. In this case, Google AdWords creates new Dynamic Search Ads for each user. To do this, it compares the words sought by the user with the actual content of the eCommerce, and produces a completely new advertisement that offers products from the catalog of the store that respond to that interest. Due to their characteristics and their complementarity with the campaigns that appear in the search engine, Dynamic Search Ads are specially adapted formats for large eCommerce that handle extensive catalogs of products. 4. Google AdWords Remarketing Google Adwords Remarketing is another dynamic format that allows to re-impact users based on their browsing history in an eCommerce. Thus, thanks to the use of cookies, Adwords can create ads based on the products that user has seen (or the shopping carts that he has left abandoned), allowing also to segment and pay differently depending on the For example, how close to closing the purchase that the potential customer has remained. Considering that the vast majority of customers of an online store need to make more than one visit and resolve many doubts and uncertainties of all kinds before buying, remarketing becomes an option ?? It's advisable to increase the sales of an eCommerce. Advertising formats: display (and rich media) 5. Youtube Trueview Videos on YouTube are a very attractive advertising format, given the high impact on viewers and the advantage of its payment format. Through the Cost per View (CPV, Cost per View), in the Trueview format, advertisers only end up paying if the viewer sees the entire spot or, at least, its first thirty seconds. In addition, the cost of viewing Trueview ads on Youtube is really low (around 0.05 / 0.10 ???), in light of the very expensive advertising costs of issuing the same advertisement on television. Finally, its wide possibilities of segmentation (age, sex, interests ???) and measurement, contribute to maximize the ROI of this format even more. [youtube] https://www.youtube.com/watch?v=tmCk8EaBMow [/ youtube] 6. Search Companion Ads (Complementary Ads to the Search) The Search Companion Ads are, as their own name indicates, Ads Complementary to the Search. This is a graphic or text advertising format on the Google Display Network that can be activated after a user visits a website that belongs to Google's advertising network through a website. result of organic traffic. That is: a user searches for a keyword


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Enrique Rojas


Web Designer and Positioning Consultancy
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Boost visibility on the web for valuable searches on Google.



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